Driving Landlord Engagement for Rent Panda

Rent Panda provides an all-in-one platform that supports landlords from listing to lease, with rental specialists available to help throughout the process.

Challenge

Rent Panda needed to continuously reach both new and existing landlords across multiple touchpoints while maintaining a consistent and trustworthy brand presence. The challenge was communicating Rent Panda’s value clearly in environments where landlords had limited time and varying levels of experience in the rental space.

My Role

As Lead Designer, I led the visual and experiential design for landlord-facing marketing initiatives. I translated Rent Panda’s brand values into clear, approachable design approaches across event booth experiences, paid social campaigns, print collateral, and static and animated digital assets, collaborating closely with the marketing team on campaign execution. I focused on balancing clarity and consistency to ensure the brand felt cohesive across both physical and digital touchpoints, while reinforcing Rent Panda’s friendly, welcoming tone.

Outcome

This work supported brand recognition and helped landlords more quickly understand Rent Panda’s value across digital and in-person touchpoints. A consistent visual approach made the brand feel approachable and credible, supporting engagement and long-term trust.

The “Home Sweet Home” booth concept was designed to reduce initial friction and invite conversation, helping attract and engage new landlords at in-person events. Both landlords and other event vendors responded positively to the visuals, often approaching the booth to ask about the design, which helped spark conversations and increased curiosity about what Rent Panda offers.

This approach carried through to paid ads, where I led the design of assets that exceeded our engagement benchmarks and achieved a 0.76% click-through rate, reinforcing consistency and effectiveness across channels.

“Home Sweet Home” Conference Booth Design

I led the creative direction, planning, and design of Rent Panda’s booth for landlord events and conferences. The theme, “Home Sweet Home,” was meant to create a warm and inviting atmosphere for visitors. I noticed that most conference centers had open, sterile-feeling spaces, so I set out to make our booth feel welcoming and comfortable, something that would encourage people to stop, engage, and connect with the brand in a more personal way.

To turn the idea into reality, I started by sketching a rough layout to visualize the space and determine what elements would bring the theme to life. I used straight display and stand-up banners to create a subtle "room" effect, helping the booth feel cozy while still maintaining a clean, professional appearance.

To spark engagement, I also designed a life-sized cutout of our panda mascot holding a QR code. It acted almost like a third team member, greeting people with a smile and offering an easy, low-pressure way to explore Rent Panda’s services. Our team shared that at the event, there were moments when one team member was in conversation with a landlord while another visitor waited nearby. Because they were mid-conversation, they couldn’t immediately engage with the second person. The mascot cutout helped fill that gap by giving people something interactive to explore on their own, linking directly to our website. It became a small but effective moment of surprise and delight that made the brand more memorable.

The team shared that the booth received positive feedback from attendees. The banners stood out visually and caught the attention of landlords, while the layout and tone helped the space feel relaxed and engaging. The overall experience sparked more conversations, strengthened brand recall, and made a lasting impression beyond the event itself.

Printed Collateral

I designed a suite of printed materials including a one-pager and business cards to help Rent Panda connect with landlords and grow brand awareness through in-person outreach and local visibility.

Each piece was crafted to reflect the brand’s approachable, trustworthy personality while remaining functional and easy to understand. For the one-pager, I focused on a clean layout and clear hierarchy to make the information easy to scan. I incorporated Rent Panda’s illustration style and brand tone to ensure it was both informative and visually memorable.

The business card featured a custom illustration of Rent Panda’s world, a playful, welcoming visual that captured the heart of the brand. I treated it not just as contact information, but as a small moment of brand storytelling. By combining friendly color, illustration, and typography, I created something that felt like a personal introduction rather than just a transactional handoff.

Throughout the process, I followed Rent Panda’s brand guidelines closely, using consistent typography, color, and spacing to reinforce recognition and clarity across all formats. This project reminded me how even small design moments can carry significant weight when they reflect a brand’s values with care and intention.

As a landlord, I want a tool that is simple, trustworthy, and easy to navigate, so I can save time and confidently choose the right tenant.

I created a range of static and animated graphics for Rent Panda’s Facebook, Instagram, and LinkedIn channels. These assets were designed to educate landlords, promote our services, and support event visibility. To boost engagement, I used motion and animation to bring key messages to life and help them stand out in crowded social feeds. The animated assets added energy and clarity, making Rent Panda’s messaging more memorable and helping the brand reach a broader audience.

To ensure visual consistency across content, I developed a set of social media guidelines that included specifications for font size, spacing, and layout. This made it easy for other designers to create assets that felt cohesive and aligned with Rent Panda’s brand, so the work looked unified even when produced by different team members.

Paid Ad Campaigns

I created the visual assets for two Facebook ad campaigns supporting Rent Panda’s growth efforts. The first campaign, launched in May 2022, focused on driving traffic to rental listings. It ran for five days, reached 8,550 users, and generated 65 clicks, resulting in a 0.76% click-through rate, which was well above our 0.50% benchmark. The second campaign in September 2022 aimed to generate leads for the leasing business. Over ten days, it reached 31,594 users and achieved the same 0.76% CTR, outperforming our usual 0.31% goal.

For both campaigns, I received finalized copy and translated the messaging into clear, branded visuals. I focused on simplified layouts, bold typography, and Rent Panda’s mascot to communicate key points quickly and help the content stand out in a busy feed. Each design reflected the tone of the message while staying consistent with the brand’s overall style and voice.

May 2022 Campaign

September 2022 Campaign

Final Reflection

Designing with clarity, consistency, and purpose across every small moment that shapes a brand

This project challenged me to think more deeply about how design shows up in everyday moments like a banner, a social post, or a printed flyer. Each piece had to communicate clearly, stay on brand, and connect with people quickly. It pushed me to balance creativity with consistency and to create systems that could scale across teams. It was another firsthand lesson that strong design isn't always about big features or flashy visuals, but about creating clear, meaningful touchpoints that resonate with the audience and reflect the brand’s purpose.